Nowadays, online business is becoming a trend, almost everything can be sold online. Just look at the current development in the online world, there are many people who have utilized the internet network to conduct transactions, promote, or convey other information related to the products or services they have.
Ordinary people may assume that online entrepreneurs are people who have broad knowledge or are considered smart. How come? Online entrepreneurs generally spend a lot of time in front of their computer then occasionally check their balance in the bank. However, even though many are successful in internet business, most successful conglomerates have businesses in the real world, not in the virtual world.
Although some people say that online business is easy, actually online business is not as easy as imagined. Online business requires hard work and intelligence done seriously, in addition, we must also have precise online marketing skills. Indeed, many have succeeded in online business, but you must also realize that many people have experienced failures.
One of the determinants of success is because the products or services offered have many enthusiasts, and you sell quality products supported by good marketing. Unfortunately, many fail to develop their online businesses for various reasons. Online marketing skills are very important in this matter, and that is why we need to continue learning to achieve our targets in online business.
Here are some causes of why your online business is not growing, or in other words, your products or services have few customers:
1. Not Mastering Online Marketing Tricks
Actually, there are many sciences and tricks in online marketing. As an online entrepreneur, of course, you must master this, at least you know some of them from the many. As an example is a trick in choosing keywords related to your business. Yes, keywords are keywords used by users to find sites on search engines or advertisements of products or services on the internet. For example, when you have an online service as a graphic designer, you don't have to include complicated words on your website or ad page.
Simple and popular keywords actually make it easy for people to find your stall. So simply, you can use keywords such as "graphic design services" or "online graphic design services" or maybe with "affordable graphic design services". The more people find your site or stall, the more your online business will grow. There are quite a lot of other online marketing strategies, and as an onlinepreneur, you must learn them.
2. Your Stall Page is Not Interesting Enough
Can the appearance of a website or online stall influence people? Of course, it can. This is an important thing that must be considered if you want to succeed in online business. How can people be interested in doing transactions with us when they see our online stall page is messy? That's why you have to take the time to improve the appearance of your website or online stall so that it will attract consumers to explore your website and want to take the next step, which is to transact with you.
I have found several scam websites on the internet that use free sites (blogger, webs, and others) to attract potential customers, I am not saying that all users of free sites for stalls are scammers. But in reality, there are many people who take advantage of free platforms to create websites to facilitate their scams.
Now if you are serious about building an online business, at least you must be willing to spend money to create a better and neater website with a unique Top Level Domain. In addition to a user-friendly website appearance and neatness in arranging product catalogs, it is also important to provide a more complete description of your products or services as a reference for prospective buyers.
3. Lack of Social Media Marketing
The first factor why your online business is not growing is the lack of marketing or promotion of your products and services through social media. Yes, when you already have a website that includes a product catalog, you also have to actively promote it via social media, of course in a good way.
Not everyone knows your website address, no matter how good a website is, if it is not known, your business will not grow. That's why you should provide product and service information through social media such as Facebook, Twitter, Google+, forums, and online buying and selling sites. Social media always has visitors 24 hours a day, and that's your opportunity to market what you have.
4. Lack of Networking or Partners
Building networking or partners is very important in building an online business. Currently, it is popular for an online business provider of products or services to have partners who act as resellers. These resellers are partners who will help develop our online business because they also market our products or services, of course, they will take a small profit from the difference in the selling price of the product.
Resellers can have a very vital role because they are the ones who often deal directly with end-users or other retailers. In addition to resellers, you may also need to build relationships with people who can act as drop shippers. To support this, as a product provider, we must prepare ourselves by preparing the process of packing and shipping goods to buyers.
Those were some of the things we need to pay attention to if we want to succeed in online business. There are certainly other things that can affect the success of an online business. If you have input and tips for developing an online business, please share them through the comments section. Thank you :)